About Us

 

Beds Plus, commenced in 1983 when Peter designed a new breakthrough bed for his mother, Olive.  Olive suffered badly from an arthritic condition which left her in agony and frequent sleepless nights. 

 

Peter researched into her condition and discovered a large portion of her nightly pain was a direct result of poorly designed beds, our body’s aren’t straight and flat and the standard design that was used mattress construction which pushed against the body and aggravated already painful arthritic pressure points in her joints.  

 

As a result Peter designed and developed a new technology in mattress construction. Utilising different grades of polyurethane components to support the human body, the mattress he created, dramatically reduced the extreme pain she experienced of a night time and for the first time in many years was able to sleep through the night.

 

Olive’s treating physician and rheumatoid specialist noticed the dramatic improvement in her arthritic symptoms and the substantial reduction in Olive’s need for prescribed medication of sleeping tablets and anti-inflammatory drugs that she had come to depend upon to get through the nightly agony of her arthritis.

 

Recognising the benefits of this innovative mattress to a significant number of arthritis sufferers, Olive’s doctor suggested that with Peter’s permission he undertake an evaluation of this invention under medical supervision at Shenton Park Rehabilitation Hospital.

 

Peter readily agreed hopeful that this indeed could help other sufferers like his mother, Olive, improve their quality of life too.

 

The test results proved conclusively that the mattress was of great benefit to patients being treated for acute arthritic rheumatics and further more also relieved the pain for other patients with pressure related symptoms i.e. bed sores, tuberous ulcers and soft tissue damage. These medical conditions were quite often a direct link to patients being using to poorly constructed mattresses for extended periods of time.

 

As a direct result of the evaluation findings, enquiries from Doctors referrals grew in number to the stage, that Peter recognised a need to carry stock on hand.

 

Peter’s original design was made by Dunlop Bedding.

Peter selected the Balcatta Industrial area to open his first bed showroom. Together with two employees and limited family members’ voluntary assistance, Peter commenced his retail bedding career.

 

The fledging business began to grow with the increasing number of Doctor’s referrals and now added referrals received from customers already experiencing the benefits of the product, keen to have their friends and family experience the same relief they had.

 

Peter hired his driver/storeman along with a second hand delivery vehicle and commenced the delivery of the product to his customers.

Peter discovered a significant number of elderly customers had difficulty in finding the showroom.

 

This triggered the urgent need to advertise clearly the store’s location.

 

 

Peter’s first advertising campaign was entitled a “Labour of Love” in which Peter featured his mother, Olive and simply showed the features and benefits for rheumatoid and arthritis sufferers and how the bed was designed.

 

 Peter even had to install additional phone lines to cope with the volume of phone enquiries!

Peter researched and located a suitable second site in the Cannington Industrial area.

 

With increasing sales and market share, Peter recognised product development was instrumental in the growth and success of his fledgling company. More time was allocated to this crucial area.

 

 

He must prioritise and devote time to creating new improved models to ensure he could offer the most advanced sleeping systems to and using up to date technology as it became available.

 

Peter had now developed a very unique range of quality sleeping systems in relation to the marketplace and combined with the media interest in his products proven results, his product was recognised.

 

However, it was the recognition of his peers by earning the industry’s most prestigious honour – The Australian Design Award, which cemented recognition of Peter’s design expertise and The Peter Ferrall’s Bed’s Plus brand in the Market.

 

In winning this prestigious award, Peter received massive media coverage when he was interviewed on National Television during the Mike Walsh Show on Channel 9, several newspaper, national magazine articles including the Woman’s Weekly and editorials featuring his product and the “Labour of Love” Story.

 

As a direct result of this National TV coverage Bed’s Plus sales increased to a higher level and now included interstate sales.

Peter now patented and registered his products to ensure the protection of the product integrity.

With enquiries, sales and correspondence increasing continually the company’s infrastructure was further tested.

 

Research into Perth’s growing suburbs and by the public demand, Peter’s next store was to be located in the Booragoon industrial area.

 

From the humble beginnings Beds Plus now has 10 stores and a massive warehouse in Kewdale, and a store in Bunbury catering for all of Perth’s needs

 

Peters structured dedication to product development resulted in a newly developed product being nominated to the Australian Design Council for consideration.

 

The ability to think outside the square produced another new design which broke new ground in the bedding industry. Peter’s innovation earn't him a second Australian Design Award which resulted in nationals television coverage and recognition which contributed to the branding process of Peter Ferrall’s Beds Plus.

 

Peter’s template for design and product development was now cast to drive the future success of the company by innovation.

 

Peter Ferrall’s bed designs went on to receive a record of 31 awards over the past 26 years, which to this date has never been achieved by any other Australian company.

 

One award being the furniture industries highest honour, “The Best Product in the Australian Furniture Industry”.

 

The Premier of West Australia was quoted as saying “It is my hope your success will serve as an example of what can be achieved in Western Australia”.

 

 

Peter began exporting beds to Japan, Singapore, Malaysia and New Zealand. The Japanese government’s trade commission became very interested in Peter’s products- bed and mattress designs. Peter was invited by the Japanese Government to Tokyo to discuss business opportunities in Japan.

 

All Peter’s costs (including a full time interpreter) were covered by the Japanese Government who exhibited his products at the Japanese Government Exhibition centre in Tokyo.

 

Peter secured further significant export sales over this one week period.

 

The Japanese Government pushed Peter to secure a formal partnership contract with a Japanese company as a joint venture based from Japan.

 

Peter was not anxious to expose his design and the technology to the Japanese and so resisted their propositions. 

 

Peter was contracted by the world’s biggest bedding company with a proposal to move to the USA and handle all future project inventions and developments from the USA from a very lucrative joint venture.

 

These discussions took place in the USA; however Peter thanked the Americans for their interest and hospitality but advised he would continue his development in Australia as a wholly owned Australian company.

 

 

Peter’s products received the ultimate international recognition when his beds were used by the British Royal Family, the Queen, Duke of Edinburgh and Prince Charles during their Australian visits.

 

Peter has developed his Peter Ferrall’s Beds Plus, to become the largest privately owned bedding chain in Australia.

The company derives a substantial awareness from its prominent sites, well situated on arterial major roads in Perth’s ever growing suburbs.

 

 

Beds Plus commitment is always to bring the latest back care technology and designs to help people with their bad backs and body aches.

Being a the largest privately owned bedding group we always will be cheaper than the larger franchised company’s

And from humble beginnings we keep our small family company philosophy, and our most of our sales team have been with Beds Plus an average of 12 Years.

And we hand pick our suppliers and keep our quality standards high and will continue to bring the best value for money.

 

 

 

Beds Plus since day one have offered a better nights sleep guarantee. If your new bed doesn’t give you a better nights sleep we will swap it for another bed so you are assured you will get a better nights sleep!